Tuesday, January 15, 2019
Nokia Applying Art of War Essay
Sun Zi cheat of state of war is wiz of the oldest and most victorious books on military strategy. It had an influence on Eastern military thinking, craft tactics and beyond. In this assignment, we will apply Sun Zi Art of War Theories into companies chosen, Nokia Firstly, our assignment is based on Chapter Four ( liking of the Army) of Sun Zis Art of War. One of the key points of Chapter Four is ab out(a) a skillful common will mark undefeatedness when waiting the fortune to offend or concur the enemy.In trading circles, we turn everyplace to create opportunities to defeat and set conditions to ensure that we would non be defeated by rivals. Furthermore, a skillful world(a) should possess to evaluate the chances of achievement. There ar five stages that take up to assist into. There be estimating the degree of difficulty, assessing the scope of operation, calculation of own forces, affinity of forces and establishing the chances of victory. All of these stages be subroutineful till todays ancestry practices.Nokia is a confederation involved in digital technologies, including roving shouts, telecommunications communicate, receiving set data solutions and multimedia terminals. Nokias bill is from 1865 when engineer Idestam established a wood-pulp mill in southern Finland and start manufacturing paper. The beginning of Nokias travel into telecommunication was is in 1960, Nokia? s Cable Works Electronics division started to conduct research into semiconductor technology. Content Re juveniled to our topic-Weaknesses and Strengths, we would like to use a ener puffic resound caller-out as an example, which is Nokia.Nokia is a Finnish multinational communications corporation. Nokia is engaged in the manufacturing of mobile kinks and in convergence Internet and communications industries. It is the worlds largest manufacturer of mobile teleph cardinals and it produces mobile devices for every major market segment . Offending and unde rpining is one of the portions in Sun Zi concepts. Sun Zi verbalise Those who were skillful in war ensued that they would not be defeated and then waited for opportunities to defeat the enemy.It agency that we not only need to antiaircraft gun that need to agree too. Besides waiting for hances to attack, we need to back up ourselves from being defeated by competitors too. This concept is being applied on sophisticated business strategies and practices. We shtup see that Nokia is skillful in warf ar (business world). Besides produces mobile think, Nokia as well as offers Internet serve such as applications, games, euphony, maps, media and electronic messaging. Apart from that, Nokia in like manner comes out with assorted model of mobile phone, for example, N-series, Xpress Music series, Supernova series and others with different parting to cast different range of mobile phone users.Besides that, Nokias subsidiary Nokia Siemens Networks produces telecommunications ne twork equipment, solutions and services and it besides engaged in providing uncaring digital map information and navigation services through its wholly-owned subsidiary Navteq. From this we tummy see that Nokia not only attack its competitors by producing different kind of booth phone barely too defend itself by having other products and services other than carrel phone. At the resembling time, Sun Zi likewise mentioned that the ability that is preventing defeat depends on oneself, while the opportunity for victory depends on the enemy.Nokia has its own preventing defeat ability by having their own professional designer and Research & Development department. Their designers are assigned to design some new and attractive model to attract different level of mobile phone users while research and cultivation are carried out to invent some new function to advance the quality and value of the cellular telephone phone. Apart from that, Nokia is now planning to have collabor ations with competitors.Alongside pursuing this goal of nurturing more innovative partnerships, Nokia will to a fault be looking to explore new product categories for Symbian and Smartphone technologies, extending the reach of higher-end technologies into mid-range devices after(prenominal) they addresses a need for many people looking to downgrade to slight expensive products, especially in such fragile economic times. Nokia also comes out with Nokia 5800 XpressMusic as it offers unique value for those who want to welcome their music on the move, after found that all touch screen devices are sold popularly planetary.Besides that, Sun Zi also said play off when military strength is weaker than enemy and attack when forces are besotteder than enemy. This rigorouss that we should defend when forces and resources are inadequate and attack when forces and resources are more than abundant. In the late 1980s and early 1990s, Nokia ran into serious financial problems due to its h eavy losings by the television manufacturing division and businesses that were just too diverse.The company responded by streamlining its telecommunications divisions and by divesting itself of the television and PC divisions. After the strategic change, Nokia gained a huge increase in sales from Finland to North America, South America and Asia. The exploding worldwide popularity of mobile telephones had made the company the worlds largest mobile phone manufacturer. With solid foundations and sound financial situations, Nokia has recently plans to perplex Salo plant operate mode to further increase production speed and efficiency for a growing Smartphone market.Besides that, Nokia also merge with Intel to be software platforms for afterlife computing devices. Sun Zi said A skillful general studies the slipway that quite a little lead to victory, and set up proper organizational twist and adjudge, and maintain law and order which will lead to victory. The soulfulness unde composed in warfare not only cultivates his moral code but maintains law and order. In this way, he is able to develop policies that visualise victory and defeat in war. For example, Nokia has a proper organizational structure and control.Nokia comprises deuce-ace business groups which included Devices, Services, Solutions and Market. The four units receive operational support from the bodied Development Office which is also trusty for exploring corporate strategic and emerging growth opportunities. The Devices division is responsible for developing and managing Nokias mobile device portfolio, including the sourcing of components. The Services division operates in five areas of consumer Internet services music, maps, media, messaging and games.This group works with companies outside the telecommunications manufacturing to make advances in the technology and bring new applications and possibilities in areas such as online services, optics, music synchroneity and streaming med ia. On the same time, the Solutions division is responsible for Nokias oblation of solutions, where the mobile device, personalized services and content are integrated into a package for the consumer while the Markets division is responsible for the management of the supply chains, sales channels, brand and marketing functions of the company.Discussions When we discus about Nokia is company which the first of all enters into the business field has the priority to gain the market and has advantages over other companies. Actually, this is not easy being a marketing leader in this industry the rick was also instrumental to take in Nokias worldwide effort to assure the financial strength and flexibility. This strong financial are cooperate the company able to have a very strong and efficient human resource team.This strong financial background help company to attack its competitors by producing different kind of cell phone and also defend itself by having other products and services other than cell phone. Nokia believes it should be easy to share information and content between our cell phone and other devices you use everyday such as PC and the web. This way it is easy to grasp everything synchronized and ensure people forever and a day have access to the things they love, such as music, and the services they use, such as navigation, whenever and wherever people need them. The average person spends between one and two hours per day in their car.Given that their cell phone not only holds their favourite music but now, if it is a Nokia cell phone, comes with bounteous worldwide navigation services (Maps), the next logical step is to nominate an easy way to connect their cell phone to their car. This way services and content from the mobile slew be fully integrated with the in-car speakers, displays and control systems. Just as importantly, though, this connection should be two-way so that the cell phone can access performance information from the vehicle it self and come through more relevant information to the driver.Nokia company not only responsible for corporate and technology strategy, strategic alliances partnerships, research, standardization, intellectual property accountabilitys, and venturing. Nokia has a unmortgaged and efficient human resources team that is organizational HR, Business HR, and CPD. These groups work fast with employees and management to create and carry out all people initiatives. They also responsibility for all human resources activity including employee development, management and leadership development, compensation, benefits, staffing and global diversity.The human resource manager also acts as the hosting manager for workplace Resources. This role involves helping Workplace Resources achieve their goals by being a discussion partner for him and his leadership team. Sun Zi said The purpose of airlift such a large army is to achieve wsift and decisive victories. It mean in such a big increase in army is aimed at achieving wsift and decisive victory, before a company want to be success they must raising the employees welfare and their fight heart. RecommendationAs we know, Nokia, which has entered into the mobile phone business since early 1980s, has more advance history than other mobile brand like Sony Ericsson, which entered the field on October 2001. Thus, Nokia should keep on improving their mobile phone and devices by development the element of Sun Zi Art of War. Sun Zi said Those who arrive first at the battleground will have sufficient time to rest and lift against the enemy. Those who arrive late at the battleground will have to gripe into battle when they are already exhausted.In other word, company which the first enters into the business field has the priority to gain the market share and has advantages over other companies. Since the trademark of Nokia has been well-known by mobile phone users, Nokia can gain a number of its loyal customers. Nokia also contin ually to veer and innovative its mobile phones and devices, and more expensive multimedia and enterprise-class devices. Moreover, Nokia has more experience than Sony Ericsson in communication sector.Furthermore, Nokia go with suited with flexibility, adaptability and shaping with their products when the environment mover occur, like economic recession or inflation. Indeed, it should not seek to conform, but to transform itself to suit the environment. Based on chapter six, the person who gains victories by adapting to the ever- changing conditions and situations of the enemy can be considered a legend in warfare. When the company meets the obstacles, they also should be flexible like water by changing their tactics to overcome the difficulty to ensure they are undefeatness by the opponents.The Nokia way of life emphasizes the speed and flexibility of decision making in a flat, network organization, clearly stated by Nokias authorised corporate finis manifesto. The trademark of Nokia has been well-known by mobile phone users, but Nokia company also should redefine its values by develop Nokias official corporate culture manifesto. The trademark of Nokia has been well-known by mobile phone users, but Nokia company also should redefine its values by develop their product to satisfy customer needs and expectation.Its comes out with the slogan, that is Engaging You, Achieving Together, temper for Innovation and Very Human in May 2007. More parade would be committed when the situation dictated so. In addition, Nokia Company need to matching strategies with ground characteristics in the business environment. This is evident in the motley descriptions given to each type of group and the different strategies advocated for them. Based on chapter eleven, Sun Zi emphasized the importance of understanding and exploiting these different grounds.He said that the effective deployment of troops, whether they are strong and weak, depends on the understanding and exploit ation of the terrain. Nokia Company should exploit different branch to selling various type of mobile phone device over the country by fitting the low-cost consumers needs at the right place, in a right time. For example, Nokia offers a free personalized service to its subscribers called My Nokia which located at my. nokia. com. Registered My Nokia users can avail free services as tips and tricks alerts through web, e-mail and also mobile text message.My Nokia Backup is the service needs GPRS connection to get a free online backup service for mobile contacts, calendar logs and also various other files. Besides, numerous ringtones, wallpapers, screensavers, games and other things can be downloaded free of cost. Then, Nokia develop some strategic to merchandise their product by using market basket analysis or organize a Nokia white by promote product at a cheaper price in order to gain more market share in this innovative world. Conclusion Through our assignment report, we know that many Sun Zis Art of War concept has been applied in today modern business strategies and practices.This has proof by our assignments research. The studies of Sun Zis theories are use in today business based on the example company we choose, which is the Nokia mobile phone company is very serviceable and effective. Our research had discovered that Nokia had applied the Sun Zis concept of Disposition of the Army as a guideline for achieving the company goals. As a conclusion, the first knowledge we learned through this report is we cannot always attack but need to defend based on different situation. As we waiting for chances to attack, we need to defend ourselves from being defeated.Secondly, we also learned that we can build an invincible defend to make the competitor difficult in attacking us. However, to defeat the competitors, one has to attack and the chances of victory depend on how strong the competitors can defend. The next thing we learned is we should defend when forces a nd resources are inadequate and attack when forces and resources are more than abundant. Lastly, we also learned that the person adept in warfare not only cultivates his moral code but maintains law and order. In this way, he is able to develop policies that determine victory and defeat in war.