integrated marketing and the many factors Essay -- essays research pap

in somatic marketing communication simply recognises the need to plan and build up all relevant marketing communications so that they work unneurotic in harmony to the greatest effect with greatest efficiency (Pickton and Broderick, 2001 47)Linton and Morley listen ten potential benefits of integrated marketing communications (Linton and Morley 1995 124)Creative truthConsistent MessagesUnbiased marketing RecommendationsBetter Use of MediaGreater Marketing PrecisionOperational EfficiencyCost SavingsHigh-calibre consistent emolumentEasier working relationsGreater agency accountability In abbreviated the value of IMC is that it will help an organizationAssess the market and tick off their objectivesHone communication messages and target key stakeholdersLeverage resourcesBuild midland databases and marketing resourcesTie together the tone and style of all corporate communications, collateral and advertisingIt is without question the main reason for using both combination of th e core marketing activities is ...