1.0INTRODUCTION volleyball game at ST Laurences college, for many course of operating instructions has been accepted as a freshman term cavort, to look the r apiece of Rugby and Soccer seasons. At S.L.C i lately distributed a survey of approximately four copies given to each year level. The results of this survey possess shown that 12 people of the 20 do not participate in volleyball (refer to appendices of survey), where as fitting now 8 do. This showing volleyball, to have a far great non club than participation rate. In regards to canvas volleyball participation rates to every other(a) sport in the condition offered throughout the year, volleyball is the third least participated sport just in front of tennis and basketball. This accompaniment means that something drastic has to be done to improve the visibility of Volleyball at S.L.C. In my survey distributed to portions of the S.L.C community , it has been make known that 14 of the 20 surveyed, suggest that the compose of volleyball does not have the same profile as other sports such as Rugby and Soccer( refer to appendices-question 2 survey). The opportunities for volleyball at the college atomic number 18 definitely there. In my interview I conducted with a first VI member Matthew Young, he has recognised that there is a definite indispensability to increase the number of spectators for S.L.C 1ST VI Home Volleyball fixtures ( refer to interview- appendices).
Therefore the take up of this get across is to rivet on two merchandise objectives and come up with marketing strategies using the 4 Ps of Pr oduct, Place, Price, forward execution to ! increase the number of spectators to home firsts VI games, and to raise the profile of volleyball at S.L.C. 2.0Marketing plan One key to penetrative which marketing programs to choose involves thoroughly understanding how to leverage the 4 Ps of marketing ― price, product, promotion, and place ― to reach and appeal to your aim audience(s)( Malcolm, 2004). When you have addressed these strategic issues, you...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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