Benetton

Benetton Case study - The Benetton Group The Contr all oversy Continues Problem surname Benetton, the world famous clothing producer, once again dives into kindly retorts that the United States may not be ready for. The Italy state group is well known for their shocking world publicise advertisements that only bear the company logo. In fact, Benettons advertisements traditionally do not feature the clothes it sells; only the issues assoil rein the lead role.

After years of controversy over ads such(prenominal) as AIDS, war, interracial relationships, and priests kissing nuns, it may be termination for Benet ton to campaign about something other than controversial social issues, interchangeable clothes. On January 1, 2000, Benettons new advertising campaign wasnt about sweaters or pants, but about convicted murderers that are on end row. The demolition row ads feature portraits of American death row inmates in prison uniforms with the slogan Sentenced to Death. The ads bring in the inmates name, date of ...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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