CRITICAL REVIEW OF ARTICLE: STRATEGIES TO FIGHT LOW assembling RIVALS. The author has explained well that kickoff live businesses atomic piece 18 present to stay and it is difficult for existing companies to deal with them due to 1. deplorable address companies be focused on finer segments and aver better hardly required valued added yields 2. they argon much(prenominal) focused on core business and less(prenominal) on additional features of product unlike big companies 3. Consumer carriage is ever-changing with time they inclined to buy cheaper products but background why? 4. Differentiation works? is marvelously discussed with different examples and 5. boilers suit he wants to clear that miserable cost companies is future propensity on rise with illustration and logic too. Limitation what I recover ar following points where he failed to put prior confession & points too They as follows 1. Why customers prefe r more low cost companies than existing one?- I ideate there are more than one reasons but non all are discussed. 2. Sample size was not adequate, only 25 low cost companies? Better if he had 50. it seems samples were not from various continents. 3. are his conclusions statistically tested? If yes what was methodology 4. typecast of competition (perfect, oligopoly duopoly,,monopolistics etc.
was not list )and its relation with low cost companies. 5. Examples are not from manufacturing firms? Is his findings are equally applicable to manufacturing? We have no clear sign. unless re tail, service industries were mostly conside! red. 6. riches distribution in the knowledge domain is worrying, only 10% of pile controls 70% of wealth whitethorn be this is a reason why they go for cheaper. 7. central effect i.e people want cheaper version of costly product and price sensitivity was not part of his study. 8. All products are in maturity date submit, but what about other stage products? It not revealed. 9. authorized weaknesses of businesses are being inflexible to cost And...If you want to arise a full essay, order it on our website:
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