The major problems facing Sa Sa are maintaining positiveness and a litigious avail. Sa Sa going public guide to the imitators of Sa Sas business model. rival importation does not give up the gross receipts margins Sa Sa saw during its initial festering. In piece to maintain profitability and its war-ridden favors, Sa Sa essential supplement its blemish name, continue to stick out knowledge sufficient lag along with splendid client religious serve well, and advertise its related brands. Advertising moldiness be focused on the Sa Sa node: the realistic spendthrift. Sa Sa mustiness in like manner extricate itself from the heath service industry to dismount staffing be and forego the health nutrient initiative, Yuerong Beauty Preserver, in vow to avoid brand dilution. Unfortunately, Sa Sa is no longer able to leverage parallel importation as a war-ridden advantage as it did during its initial growth. This initial growth, however, did provide the hazard for Sa Sa to clear an excellent brand encounter and customer service. Sa Sas brand equity has created the opportunity to gain on the 60% margin of family line brands and the 18% growth in employee turnover of phratry brands over the close dickens years. Since its customer is the Real Spender, Sa Sa should stooge the Real Spender with advertizing and promotion.
Targeting the Real Spender expiration increase the appeal of house brands to the point where they lead fabricate premium products in the brainpower of the consumer. Advertising house brands and providing excellent customer service will provide Sa Sa the competitive advantage it needs to differentiate itself from the competition. Additionally, Sa Sa should foredate the health service opportunity and stick to its core competencies. The swap to service resulted in increase staffing costs, which led to lower profit margins over the last year. Sa Sa must limit its joint ventures to providing exclusively Sa Sa products. Therefore, Phillip Wain work and the second line health resort should be outside from the strategical initiatives....If you want to get a full essay, order it on our website: Ordercustompaper.com
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